Spearheaded by Niall Quinn, former Premier League footballer, Chairman of Sunderland AFC and Interim Deputy CEO of the Football Association of Ireland, FanzFirst was created to enable sports stars and clubs to reward fan loyalty through online retail. By developing seamless technology to design website and app solutions using AI, the tech is a flexible design solution that allows global influencers to reward fans with their very own fully stocked online e-commerce website and app with as many as 1 billion current products from the best 140,000 brands in the world.